Detroit-based Premier Steel Rebrands to “Koil”
Detroit, Mich. – Premier Steel, a Detroit-based steel service center of prime flat-rolled steel, has rebranded, changing its name to Koil Metals. The new brand, launching May 1, is a significant step in the company’s growth strategy as it looks to triple its revenue and double staff within the next five years.
“As we look to differentiate ourselves in the industry, we wanted to start at the core of our business and develop a new market presence,” said Fred Bause, president of Koil Metals. “We are excited to build on our 20 years of success as we continue to provide optimal service to our customers as Koil Metals.”
In addition to the new name, Koil has launched a new website at www.koilmetals.com. The development of the new site reflects Koil’s growth strategy and its commitment to its diverse clientele. The company services industry-leading clients in automotive manufacturing (including OEMs), tier one and tier two suppliers, as well as builders and other non-automotive concerns. Koil offers a full line of prime flat-rolled steel, in-house processing, cut-to-length, and more.
Koil Metals is an affiliate of Ferrous Processing & Trading Co. which is one of the largest scrap metal recycling companies in the U.S., and by utilizing their combined resources; Koil can provide their customers with the highest quality products and services.