Soave’s Brambleton contributes to small businesses by celebrating Small Business Saturday.
Anthony Soave, as an entrepreneur himself, recognizes that small businesses are a vital part of today’s economy. They’re also the clearest representation of the American Dream. In the Christmas movie It’s a Wonderful Life, Bedford Falls has a small business which must strive not to be consumed by the greedy Mr. Potter. The Bailey Building and Loan is the ideal small business: beloved by the town, and with friendly, well-known owners who genuinely care about their customers. This kind of business is one which is becoming less and less common in America, as big companies buy out the little ones and start monopolizing the market. At a time like this, small businesses need all the help they can get. That’s why outreaches like Brambleton’s Small Business Saturday celebration are so important.
The community of Brambleton held a massive event dedicated to supporting small businesses on November 30th, Small Business Saturday, supporting both the town’s Small Businesses as well as the Cherry Blossom Breast Cancer Foundation in the process.
Beginning at 10 am in the Town Center, shoppers participated in a Candy Cane Treasure Hunt, entered for a chance to win a $1,000 shopping spree giveaway plus a matching donation to a school of the winner’s choice, enjoyed merchant specials, watched classic holiday movies in the Welcome Center and took horse and carriage rides around the Town Center plaza throughout the daylong event. There was also a Kids’ Jingle Bell Bike Race at 11 am and strolling outdoor entertainment throughout the afternoon.
The Brambleton Town Center partnered with Suzanne Eaton Christmas Trees to launch “Christmas for the Cause” during the event. Fresh cut trees were sold on the Town Center green in front of ReMax Gateway, with all proceeds benefitting Cherry Blossom Breast Cancer Foundation.
Brambleton’s Small Business Saturday extravaganza helped to result in a significant rush of business for small businesses within Brambleton- and they’re grateful for it. “When I’m just the owner of a neighborhood toy store, how in the world do I thank an entire community for the unimaginable outpouring of support that Go Bananas experienced this weekend? Never, never, never in my wildest dreams could I have imagined Small Business Saturday like the one we had yesterday,” said Mary Holmes, owner of “Go Bananas,” a local toy store.
The community involvement that was demonstrated by Brambleton is just the kind that is needed in order to save the Building and Loans of the world from the Mr. Potters, and if more communities start getting involved, we might do just that.
About Soave Enterprises and Brambleton
Brambleton is an award-winning master-planned community located in Loudoun County, VA. The community is part of Anthony Soave’s vision for an exceptional living experience featuring the natural beauty of the outdoors and the best neighborhood amenities. Brambleton encompasses nearly 2,000 acres and over 8,000 residences. Brambleton is owned and operated by Soave Real Estate, an affiliate of Soave Enterprises.
Soave Enterprises is a diversified management and investment company founded by Detroit businessman Anthony Soave. Soave Enterprises provides strategic planning, financial and other management resources to its affiliated business ventures including the residential community of Brambleton. Recently, Forbes Magazine ranked Soave Enterprises as the 251st largest privately held company in the United States. For more information visit www.soave.com.
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