Winter 2008

Soave Companies Bring Holiday Spirit to Needy Families

The Soave family of companies played Santa’s helper to families in need this past holiday season. From both sides of the U.S. – Canadian border, Soave employees generously contributed to charitable programs “adopting” low income households.

Ontario-based Great Northern Hydroponics and Masco Farms sponsored two families to ensure their children would have a merry and bountiful celebration. Coordinated through the Windsor-Essex Children’s Aid Foundation, 2007 marks the third consecutive year Great Northern has participated in the sponsorship of underprivileged area families.

“So many of our generous employees participated in this charitable giving that we raised $1,200 through voluntary donations. With this money, we were able to completely fulfill our two sponsored families’ ‘wish lists,’” explained Darrin Didychuk, president of Great Northern Hydroponics. “Thank you to everyone who contributed. Together we gave deserving children a beautiful holiday.”

In Detroit, Soave Enterprises combined their holiday celebration with holiday giving. Coordinated by ACT Committee members Jen McBurney and Tina Forster, the Soave representatives initially selected three families to sponsor through the Volunteers of America Adopt-a-Family Program.

“Three Holiday Trees were displayed in the employee lunchroom listing suggested items for each family,” noted ACT Committee member Kristan Williams. “A swift and overwhelming response sent us back to the Volunteers of America in search of additional families to adopt. Before team members were done, we had provided five metro Detroit families with much needed items – from clothing and toys to bedding and vacuum cleaners.”

Congratulations are extended to the entire ACT Committee and everyone who contributed for their efforts. Our special thanks go to Receptionist Irene Gray for ensuring all the donated presents were beautifully wrapped and to the delivery elves who worked without the benefit of sleigh and reindeer.

The ACT Committee coordinates the corporate-wide community outreach initiative, TEAM Soave, including its participation in the annual ADA Walk. Charitable activity proposals can be submitted to Kristan Williams in the Human Resources department.


Great Northern Hydroponics and Masco Farms team members display the holiday presents donated for their sponsored families.


SEED – Creating a Culture for Growth and Productivity

Soave Enterprises and its affiliate companies are committed to maintaining the highest standards of personal and professional integrity. As we begin the fourth year of SEED (Soave Ethics Education & Development ), we would like to take this opportunity to remind everyone of our Key Corporate Values:

  • We strive for Excellence
  • We exercise Integrity in decision-making
  • We Respect and value others’ needs and differences
  • We foster Loyalty and commitment to relationships

Success depends entirely upon the people of our organization and how we work together to protect our collective reputation.

We thank you for your continued support of this very important initiative.


Introducing the New Smart Car

Smart cars are arriving daily – and the Soave Automotive Group’s smart center of Merriam is the Kansas City, Eastern Kansas and Western Missouri dealer for this engaging new pint-sized automobile. Manufactured by Mercedes Benz, the smart car is a headline generating ultra-compact vehicle making its United States debut.

The U.S. version of the smart fourtwo is just 8.8 feet long and both 5.1 feet wide and tall. Two smart cars can fit into one typical urban parking space, yet the automobile can accommodate two adults comfortably. Electronically limited to a top speed of 90 miles per hour, the vehicle is rated at 33 mpg city and 41 mpg highway.

Available in three models, the Pure coupe starts at $11,590, while the Passion coupe has a base price of $13,590 and the Passion Convertible starts at $16,590. Since its introduction to the European market in 1990, there have been over 750,000 smart cars sold in 36 countries.

Orders are only taken for the car via its Internet-based reservation program. At $99, the reservation is “an exciting way to ensure accessibility of this eye-catching vehicle to all smart car enthusiasts,” according to Joe Lasker, Soave Auto Group’s smart center manager. “Anticipation has been building for a year, and with smart USA’s refundable reservation system, it has resulted in over 30,000 reservations nationally.”

Aristocrat Motors, Soave’s flagship dealership, is proud to have added the smart center to its growing line of automotive offerings. To learn more about the smart fortwo, visit smart center Merriam or smart USA. To view CNN’s coverage of the smart fortwo at the dealership, connect on-line to: CNN.com/video