Winter 2008

Small Change Making a Big Difference

CITY Beverage-Markham Turns Office Errors into Charitable Contribution

Being late for a sales meeting will cost you at CITY Beverage-Markham – and not just missing out on a preferred seat or the fresh coffee. With the lighthearted “Cha-Ching for Charity” program instituted by Sales Manager Tom DeFacci, the beer distributor’s sales staff was able to contribute $375 in January 2008 to the non-profit organization Together We Cope.

Throughout 2007, DeFacci brought a bucket decorated with his program’s slogan to all sales meetings, charging team members for minor infractions, including parking in the wrong spot, tardiness and cell phone interruptions. Team members who were “cha-chinged” contributed at least one dollar to the bucket.

DeFacci himself was the biggest contributor to the bucket. Early in the year, he promised team members that he would donate to the bucket for every percentage point CITY Beverage-Markham’s sales increased. With the monthly increases spiking as high as 6% for September, DeFacci found himself happily reaching into his own pocket for Cha-Ching donations.

The sales organization voted to designate Together We Cope as the recipient of their funds. The locally based non-profit will assist, advocate, empower and encourage those neighbors in need by providing help in the form of food and shelter, clothing and referral information in times of crisis. “Pocket change and a good-spirited program have come together to help those in need,” explained DeFacci. “It was so well-received, we intend to continue the Cha-Ching for Charity campaign in 2008 and raise even more funds as it grows.”


Museum Towers to Offer Urban Resort Living

Fast-growing Phoenix is home to the most recent investment by the Soave Real Estate Group. In partnership with SW Development Group, the company is now solidifying plans for Museum Towers, a luxury, high-rise condominium within the city’s vibrant arts district.

Located just north of downtown, between the Phoenix Museum of Art and the Library, the development will provide front-door access to the city’s light-rail line and be within walking distance of a multi-acre park. “The Museum Towers concept is urban resort living,” explains Dan Roma, Vice President of Soave Real Estate Group. ”Residents will experience an exceptional quality of life with many on-site services which may include such amenities as an outdoor pool, wine bar, barbeque and garden areas, and a dog running track. With the immediate accessibility of the light-rail line, commutes in and around the urban area will be minimal. Our goal is to make life easy.”

With over 800,000 proposed square feet, the development will feature approximately 650 units in one, two, and three bedrooms configurations, each enjoying uninterrupted city views. Pre-construction sales will begin as early as December 2008, with an anticipated ground-breaking in April 2010.