Soave: Newsletter

Growth

While there are fancier descriptions out there, businesses generally follow one of three paths. They contract, hold steady, or grow. While there is temporary comfort in maintaining the status quo, the biggest longterm gains almost always result from taking intelligent risk, reaching forward and extending beyond the familiar. Of course, the same holds true for individuals as well.

At Soave Enterprises, we encourage our team to seek out and embrace change. This type of dynamic approach has born a few disappointments to be sure, but has otherwise resulted in significant growth throughout the entire portfolio of Soave companies. This philosophy of growth through intelligent risk-taking should be encouraged at every level of our organization. In this issue of Spectrum, many of the affiliate companies featured have realized real growth through their willingness to try new things.

For instance, Brambleton, our Loudoun County, Virginia development, was conceived with a clear vision in mind, an old-fashioned, family-based community with a high tech backbone. Because of its innovative appeal and (risky) up-front, first-rate infrastructure investment, the community continues to outpace competition and expand despite an incredibly challenging real estate market. You can read about Brambleton’s growth on this page. Also featured in this edition is Checker Sedan. This company’s team, not content to rest after the recent award of the metro airport contract, has added an additional coach size to its transportation fleet. Accurately pinpointing, then exceeding, customer needs should earn this affiliate both accolades and additional clients.

At CITY Beverage and Kalamazoo Beer, Monster Energy is the hottest new product flying off the shelves. This gigantic step into the world of non-alcohol energy drinks is invigorating the team and reaping terrifying, er, terrific results! The addition of this quickly growing product line is introducing our companies to thousands of new customers. With the success of this leap into unfamiliar territory, who knows what could be next?

Finally, one of our newest team members can write the book on the value of embracing individual change. In one month’s time, Checker Sedan Manager Ricky Grover has experienced a personal and professional transformation. His story will inspire others to realize that growth is rarely an accident, but a direct result of conscious action.

As we enjoy spring’s inspiring rebirth, let’s encourage each other to find fresh ways to seek out and embrace growth. To paraphrase an old saying: “To change is good. To be perfect is to have changed often!”

Brambleton’s Community Spirit and Growing Retail Attract Thousands of Families

“Build it and they will come.” The catch phrase from the blockbuster 1989 movie, Field of Dreams, summarizes the ongoing appeal of Soave’s master planned community, Brambleton. Despite a cooling real estate market, the Virginia development continues to attract a growing number of families and businesses.

On April 28, Brambleton Town Center celebrated its official grand opening with entertainment suitable for everyone. “Hosting a family fun day helped us celebrate our new retailers in the daily needs portion of the town center while giving something back to our community,” remarks Adams.

The event featured children’s activities including a treasure hunt, moon bounce, face painting, a money vault and a NASCAR simulator and show car. Visitors sampled great food provided by restaurant retailers, and hundreds entered drawings for door prizes.

“The past three months have been among our strongest sales months ever,” notes Kim Adams, Brambleton’s Director of Marketing. “A diverse range of builder products draws in families at every stage of their lives. We typically speak to 100 new families each week.”

Almost 2,000 families now make their home in a wide variety of housing options and the offerings in the easily accessible Town Center are expanding. In March, Barnes & Noble announced plans to open a 27,000 square foot store, with construction scheduled to begin in late 2007. Opening in time for summer blockbusters, Consolidated Theatres will soon complete its eagerly awaited 16-screen theater multiplex with all stadium seating.

A number of daily convenience stores have also opened in Town Center, including Art & Frame Depot, A&A Music, Froots, LaBelle Nail Spa, Edible Arrangements and My Thai Place. Additional stores slated for the center’s second phase are Birkenstock, Classic Closets & Design, Cradle & Crayon, Edibles Incredible, and The Nest Egg.

Explaining Brambleton’s attraction, Adams says, “Our central location within suburban Washington DC is what initially entices people to investigate the development. The appearance holds their interest, and the warmth of this community convinces them to make it their home. Families here, from all backgrounds, share a community value system.”

Soave SPECTRUM is developed and published by Soave Enterprises LLC for and about the employees and the companies owned by Anthony Soave. Entire contents © 2008 Soave Enterprises LLC. All rights reserved; reproduction in whole or in part without permission is prohibited.