Beer Distribution News
Holiday Season A Success for CITY Beverage-Bloomington With Charity Drive and "Monday Night" Promotion
January 24, 2007, Bloomington, Illinois – Though their “workshop” is located in Illinois and not the North Pole, the elves at CITY Beverage-Bloomington labored throughout the holiday season to ensure both smiling faces and impressive sales.
The Anheuser-Busch distributor was the largest sponsor of this year’s citywide Toys for Tots drive. On December 9, 2006, the community-minded company joined with other area businesses to host a silent auction at the local VFW Hall. CITY Beverage donated auction items raised more than $5,500, including a BBQ set, a Budweiser jacket and several coolers. The popular Budweiser Ambassadors were on hand to assist with the auction and encourage donations.
Later the same day, the VFW hall continued as a venue for Toys for Tots fundraising. CITY Beverage co-hosted an annual dart tournament at the hall, with the proceeds also going to the non-profit organization.
“These successful events raised $11,000 for Toys for Tots and exceeded our goals,” John Caruso, General Manager for CITY Beverage-Bloomington, happily explained. “We are delighted to have provided our time, energy and talents to this worthy cause.”
In addition to guaranteeing holiday presents for Bloomington’s youngsters, the team at CITY Beverage also managed to significantly increase sales at one of their larger restaurant accounts with a successful year-end promotion. Bud Light became the “official” Monday Night Beer at the city’s Buffalo Wild Wings. Weekly prizes, including t-shirts, hats, football-shaped sling chairs and a mini-refrigerator, culminated on December 4 with the drawing for the coveted grand prize. Kim Mull of Bloomington won two tickets to the Bears vs. Rams game on December 11. We hope her journey to the game was as fun as the Bears’ season-long drive to Miami.
CITY Beverage – Bloomington is an affiliate of Soave Enterprises, L.L.C., www.soave.com. Soave Enterprises is a diversified management and investment company founded by Detroit businessman Anthony L. Soave that provides strategic planning, financial and other management resources to its affiliated business ventures in the real estate, automotive retailing, beer distribution, scrap metal, industrial services and transportation industries, among others. Recently, Forbes Magazine ranked Soave Enterprises as the 192nd largest privately held company in the United States.
