Beer Distribution News
CITY Beverage-Bloomington Coordinates Sharing O' The Green For The MDA
April 1, 2007, Bloomington, Illinois – The celebration of St. Patrick’s Day has spawned many traditions. At CITY Beverage-Bloomington, the March holiday brings fundraising for the Muscular Dystrophy Association (MDA).
For more than 20 years, the Anheuser Busch distributor has collected life-saving funds for the MDA via its retailers and their consumers. Throughout the long-standing spring event, retail customers make a donation for the honor of writing their names on paper shamrocks posted throughout the stores.
“The leprechauns at CITY Beverage-Bloomington spread their green shamrocks throughout the city in hopes of making a difference in children’s lives,” explained Maranda Trainor, TITLE and project coordinator. “We are proud of CITY’s involvement with this outstanding program and delighted to know that all funds collected stay in our community.”
With the help of generous retailers and consumers, the Bloomington sales team raised more than $6,500. The well-motivated team well exceeded their initial goal of $5,000.
A grateful local chapter of the MDA thanked CITY employees by throwing a pizza and wing party. Hooters of Bloomington also joined the effort by donating 200 wings for hungry party guests. CITY Beverage – Bloomington is an affiliate of Soave Enterprises, L.L.C., www.soave.com. Soave Enterprises is a diversified management and investment company founded by Detroit businessman Anthony L. Soave that provides strategic planning, financial and other management resources to its affiliated business ventures in the real estate, automotive retailing, beer distribution, scrap metal, industrial services and transportation industries, among others. Recently, Forbes Magazine ranked Soave Enterprises as the 251st largest privately held company in the United States.
