Beer Distribution News
Promotion CITY Beverage-Chicago Sponsors Local and National ESPN Radio Broadcasts to Cheer the Bears
Supporting our home team
January 26, 2007, Chicago, Illinois – In a city filled with sports-minded individuals, Chicago is proud of its hometown team, da Bears. Throughout the playoff season, the NFL team has been on its fans’ minds and cities’ airwaves. CITY Beverage-Chicago (CBC) joined in the “March to Miami” fun by sponsoring live radio broadcasts from two of its largest on-premise accounts.
On Friday, January 12, the nationally syndicated ESPN radio show, Mike & Mike in the Morning, began its 5 to 9 a.m. broadcast from 115 Bourbon Street. Later that afternoon, Mac, Jurko & Harry from ESPN’s local affiliate, AM 1000, broadcast their program from Quigley’s Pub. Both shows were presented by Bud Light.
CBC employees were on hand at the broadcast locations to facilitate light-hearted fan promotions, including a Bears player look-alike contest and a generous number of Budweiser giveaways.
“These special on-location events were a complete success,” said CBC Sales Manager Tom Hincks. “We were delighted with the public support – and obviously delighted with the Bears performance in the play-off game after the event. Go Bears!”
CITY Beverage-Chicago is an affiliate of Soave Enterprises, L.L.C., www.soave.com. Soave Enterprises is a diversified management and investment company founded by Detroit businessman Anthony L. Soave that provides strategic planning, financial and other management resources to its affiliated business ventures in the real estate, automotive retailing, beer distribution, scrap metal, industrial services and transportation industries, among others. Recently, Forbes Magazine ranked Soave Enterprises as the 192nd largest privately held company in the United States.
